JEFF ROBBINS
On-Air Personality
CREATIVE AND BRAND DEVELOPMENT
Brainstorm LLC | 2017 – Present
Working with small businesses and start-ups
- Developed websites and digital brand assets through my sub-brand, Web Feet Designs, including messaging, layout strategy, and brand voice
- Originated and branded a pre-launch consumer product line, including product naming, positioning, and package concept
- Advised entrepreneurs on enhancing audience appeal and brand tone through UX-focused, customer-first messaging
BROADCAST EXPERIENCE
WTXF FOX 29 Philadelphia | 2018 – 2021
Weekend Meteorologist / Co-Host
- Co-hosted Good Day Philadelphia Weekend and filled in on weekday newscasts
- Assisted with severe weather and breaking news coverage
WGNO ABC New Orleans | 2012 – 2015
Weeknight Meteorologist / Host / Feature Reporter
- Casual, fun, and spontaneous weather segments – by day / suit and tie – by night
- Regularly created and delivered live and taped field segments
- Hosted the News with A Twist weekend program
WPMT FOX 43 York, PA | 2010 – 2012
Morning Meteorologist / Host
- Successfully turned it into the #1 local morning show
- Created Facebook Fan Shout-Outs to drive real-time engagement
- Hosted a weekly sales segment called Just Pay Half
- Known for skits, surprises, and spontaneous creativity
- Coached co-workers on their on-camera performance
Camden County College | 2009
Adjunct, Public Speaking
- Taught students to successfully deliver live speeches
- Focused on poise, demeanor, and audience engagement
- Provided hands-on guidance to eliminate bad habits, improve confidence, and vocal tone
- Taught the fundamentals of crafting and delivering impactful, well-structured speeches
WFTX FOX 4 Fort Myers | 2006 – 2008
Morning Meteorologist / Host / Feature Reporter
- Successfully turned a brand-new show into the #1 local morning show
- Interviewed guests, read entertainment stories, interacted with live feature reporter
- Created an AP award-winning feature series, Jeff’s Jobs
KMEG CBS Sioux City, IA | 2005 – 2006
Morning / Noon Meteorologist
- Created an educational meteorology presentation for elementary school visits
- Received an Emmy Nomination for Best Daytime Newscast
- Coached co-workers on their on-camera performance
WVLT-FM Vineland, NJ | 2002 – 2004
Host / Producer — Gavel Whackers
- Hosted live legal call-in show blending humor and advice
- Improvised high-energy content and on-air bits
- Developed all show topics and creative concepts
- Produced imaging, commercial spots, PSAs, and bits
WGLS-FM Glassboro, NJ | 1992 – 1996
On-Air Personality
- Hosted various AM/PM rock and metal shifts
- Developed original listener-request show segments
- Selected music and improvised humorous segments
- Delivered live commercials, PSAs, and weather
TECHNICAL SYSTEMS
- AudioVAULT Automation
- Wheatstone 24-Channel Console
- Cool Edit Pro / Adobe Audition, GarageBand
- Final Cut Pro, iMovie, & DaVinci Resolve
EDUCATION
BS in Geosciences, Specialization in Meteorology
Mississippi State University, Starkville, MS – 2007
BA in Communications, Specialization in Radio / TV / Film
Rowan University, Glassboro, NJ – 1994
Social Media Engagement
I was doing social media on TV before it was a thing.
In 2010, I launched Facebook Fan Shout-Outs
Every morning, I’d throw 3 new followers’ names on the weather wall, turning another forecast into something people tuned in for. — turning viewers into loyal fans.
I didn’t just post — I created real-time, two-way TV
I used milestones to drive growth. For example, when I hit 2,500 fans, I did a stunt — a tricycle race live on air. After losing, I got hit in the face with a cream pie. It was great TV.
It wasn't business — It was personal
The more I posted, made smoke signals, sent paper messages via a very well-trained pigeon, about my day — on and off the camera, I was building connection.
Facebook Shout-Outs!
Giving fans airtime