Create • Communicate • Connect

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Media Specialist

Message to microphone — I develop messaging, serve as a spokesperson, and prepare executives and experts to communicate with confidence on camera and on stage.

Concept to commercial — I create social media campaigns, promotional spots, and digital series. I combine my years of experience as an award-winning television personality, writer, and producer to create memorable experiences.

Creative copywriting — Ideas come quickly and organically, shaping them into engaging content. I write copy to match your brand's unique voice, tone and audience, ranging from silly to serious.

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Evening Anchor
Independence Day Trivia
ABC Promo - Creator
Concept to Commercial
Brrr... rometer, It's Cold!
In The Break!

Writing Samples

PRESS RELEASE


Severe Storms Stricken City

Riverton, Iowa

Crews Respond Across Riverton

FOR IMMEDIATE RELEASE

Friday, September 4, 2026 | 11:15pm

Riverton officials announced tonight that emergency crews are responding to widespread damage following a severe storm that moved through the city earlier this evening.

Crews are assessing damaged roads, downed trees and affected utility lines while working to restore essential services.

Residents are encouraged to avoid damaged areas and monitor official city communication channels for additional information.

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PIO STATEMENT


City Responds to Power Outage

Riverton, Iowa

Officials Provide Clear, Timely Information

PUBLIC INFORMATION STATEMENT

A widespread power outage is currently affecting portions of Riverton following severe weather that moved through the area this afternoon.

Utility crews are assessing the damage and working to restore service. At this time, residents should remain indoors when possible and avoid downed power lines or damaged equipment.

Residents should monitor official city communication channels for additional updates and estimated restoration times.

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COMMUNITY ANNOUNCEMENT


Paws in the Park

Riverton, Iowa

A place for pets and people

COMMUNITY ANNOUNCEMENT

The City of Riverton will celebrate the opening of the new Robert Evans Dog Park on October 30, 2026, with a community event bringing pets, residents and local organizations together.

The free event will feature local vendors, pet-related businesses and opportunities to adopt pets looking for their forever homes. The celebration will also include activities for residents and their four-legged friends.

“This is a wonderful opportunity to bring people and pets together while helping animals find loving homes,” said Kimberly Roth, director of the Riverton SPCA. “We’re excited to be part of the celebration and welcome the community to the new dog park.”

Paws in the Park will begin at 9 a.m. on September 29 at the Robert Evans Dog Park. Admission is free, and residents are encouraged to bring the whole family — including their four-legged members.

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Seriously Satire!

Strawberry is Feeling Neglected

Framingham, Massachusetts

Silly's Soft News Image 1

Iconic brand having meltdown

You scream, they scream, we all scream for ice cream. But not for one flavor that is crying foul. Strawberry, the long-time companion of chocolate and vanilla, is sick and tired of being outshined.

"C'mon, let's be honest. Everybody takes a cursory taste of me when they open the container. But then they go for all the chocolate and vanilla until I am left at the very end, alone in the box. How do you think this makes me look?" remarked Strawberry.

It is apparent from Strawberry's lawyers that he wants to end the partnership with the other two flavors.

When Breyer's CEO James W. Nolan was asked about the possibility of discontinuing their famous Neapolitan brand, he said, "I would hate to lose what has become an iconic brand for our company. But I do respect Strawberry's wishes and hope to keep him within the Breyer's family."

-Silly's Soft News ℠, your silly news source... updated whenever we are feeling particularly silly. ℠

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Balloon Flees Little Girl's Hand

Mason, Ohio

Silly's Soft News Image 2

Balloon Bursts Hopes

It was a fun day at the Kings Island Amusement Park for little Marina Collins and her family. She had ridden the Tea Cups, taken a train ride on the K.I. & Miami Railroad, and a fun splash down ride in White Water Canyon.

Marina ate hot dogs and cotton candy. And her mommy bought her a pretty blue balloon that she tied around Marina's wrist. It was turning out to be a day that kids dream about.

After a long day at the park, the family walked to their car. Then Marina's joy turned to tragedy. Marina, curious about what would happen if she untied the balloon, found out. Within seconds the balloon went sailing into the air. Marina screamed.

Her father, an ex-Navy Seal, jumped as high as he could, but it was too late. The balloon was at least 30 feet in the air at that time. "Someone call 911!" shouted another park-goer.

Police and an ambulance were on the scene within minutes. "There was nothing we can do at this time. That balloon has enough helium to stay aloft for 3 or 4 days. I feel bad for the little girl. It's a hard lesson to learn," said Sergeant Fuller of the Mason Police Department.

Marina was inconsolable at the time. She was brought to the ambulance where she was given Valium and a Juice Box.

We asked local balloon psychologist, Dr. Barbara Betters why these instances keep happening. "These balloons really have no kind of life. They get inflated with helium and chained down by a string. The truth is that these balloons will do whatever they can to escape. If they get a chance to make a break for it, they will. They are very narcissistic, very full of themselves, and think they will live forever. They don't realize the trauma they can cause some of these children."

The deflated balloon landed on a farm 2 days later in the neighboring city of Forest Park, 12 miles away. When the balloon was asked about the incident, it said, "I just had the irresistible urge to take flight. I didn't mean to upset the little girl. I just wanted the chance to live. But thinking about it now, I wish I could have spent some time getting to know her. Now I feel just empty inside."

-Silly's Soft News ℠, your silly news source... updated whenever we are feeling particularly silly. ℠

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JEFF ROBBINS

📍 Delray Beach, FL 📞 (856) 298-1026 ✉ jeffonairtalent@gmail.com 🌐 JeffOnCamera.com

MEDIA SPECIALIST | CREATIVE STRATEGY | CONTENT CREATOR

Over 10 years as an award-winning television broadcaster, writer & producer. My television career demanded constant awareness, rapid decision-making and the ability to respond in seconds. I gathered information and communicated it across television, radio, digital & social platforms.


CORE EXPERTISE

  • Script-to-Screen Production
  • Original Concept Development
  • Copywriting & Creative Content
  • Social Media & Digital Content
  • Brand Voice & Storytelling
  • Customer Experience & Brand Consistency

MEDIA CONSULTING & STRATEGY

Brainstorm Creative Agency | 2022 – Present
Owner

Creative Content & Copywriting: — Develop concepts, messaging and visual approaches for commercial and digital content

Media Production: — Manage projects from concept and narrative development through production and final delivery

Brand Strategy: — Develop brand names, taglines, copy, visual identities and audience-focused messaging

Digital Content: — Create websites and digital brand assets with an emphasis on storytelling, UX and brand consistency

Marketing Materials: — Produce branded video, brochures, business cards and other promotional assets


BROADCASTING

WTXF FOX Philly | 2018 – 2021
AM / PM Weekend Meteorologist
  • Led multiplatform coverage - severe, tropical, & winter weather events
  • Co-hosted Good Day Philadelphia Weekend and filled in on weekdays
WGNO ABC NOLA | 2012 – 2015
Chief Meteorologist / Host / Features
  • Led multiplatform coverage - severe & tropical events
  • Regularly created and delivered live and taped field segments
  • Hosted the News with A Twist weekend program
WPMT FOX York, PA | 2010 – 2012
Morning Meteorologist / Host
  • Successfully turned it into the #1 local morning show
  • Led multiplatform coverage - severe, tropical, & winter weather events
  • Conducted in-studio and live satellite interviews
  • Hosted a weekly sales segment called Just Pay Half
  • Pioneered Facebook Fan Shout-Outs to drive real-time engagement
  • Coached co-workers on their on-camera performance
WFTX FOX Ft. Myers | 2006 – 2010
Morning Meteorologist / Host / Features
  • Successfully turned a brand-new show into the #1 local morning show
  • Led wall-to-wall severe weather & tropical forecasting coverage
  • Interviewed guests, read entertainment stories, interacted with live feature reporter
  • Created an AP award-winning feature series, Jeff’s Jobs
KMEG CBS Sioux City | 2005 – 2006
Morning / Noon Meteorologist
  • Received an Emmy Nomination for Best Daytime Newscast
  • Led wall-to-wall severe weather coverage & winter weather events
  • Created a meteorology presentation for elementary school visits
  • Coached co-workers on their on-camera performance

EQUIPMENT / SYSTEMS

  • Social Media Proficiency: Content creation, audience engagement, digital storytelling; Hootsuite
  • Production & Creative: iMovie, DaVinci Resolve, Final Cut Pro, Sketch, Pixlr
  • Web & Digital: HTML5, CSS3, Bootstrap 5, WordPress/CMS

LICENSES

  • FAA Private Pilot Certificate – SEL

EDUCATION

BS Geosciences – Meteorology

Mississippi State University

BA Communications – Radio / TV / Film

Rowan University

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